BBC iplayer

Would you have done this if it wasn't for Ricky Gervais? Am sure there is some nice tech behind it but I was disappointed by it as after a few clicks I have seen everything. Luckily by then the ads was over...to make this a success they would have needed more celebrities

https://apps.facebook.com/bbciplayerapp/

McDonald: Coffeetime

Great concept, really badly executed, they could have partnered with Instagram or similar, they could have actually put the real time of the photo, they could have try to use the actual Facebook timeline too. What a shame.

https://apps.facebook.com/mcdscoffeetime/

Samsung: Project Teamwork

So basically you set-up some events and you try loosely to connected it to the products by including it in some shots. I supposed it's branded content but why would I choose the phone after watching these, I still don't know.

http://www.espn.co.uk/database/projectteamwork/

Take Them to School

Of course it's only a trick, but it's a lovely and emotional trick...pure joy, perfect way for people to donate, I hope Apple is waving their fee.

http://www.llevalosalaescuela.com/

Star Wars Podrace

I haven't got a clue how this is going to work but it's sure going to be interesting.

http://www.starwars.com/news/podrace_on_twitter.html

MahiFX

I am certainly not the target audience and considering the fact that we are still in a recession, I found this campaign quite shocking. I am sure this was part of the PR idea and it certainly work but I prefer to refer you to  http://slaveryfootprint.org/ instead.

http://mahifx.com/

Kia: The Extras

Not a new concepts but the clips on youtube are well shots and well played and really follow the TV ads really well. So why as the channel not being changed and why is the mini site so boring? A lot could be done with these characters and the audience even if it's as simple as vote for your favourite.

http://www.kia.com.au/ceratoextras/

Toyota: Shout Out

Check out http://thefeed.orange.co.uk/2010/10/4/singing-tweetagrams/ or http://thefeed.orange.co.uk/2011/6/6/summer/ or http://www.youtube.com/watch?v=e36gh6Zr8iM or http://www.youtube.com/watch?v=dOatud9o1SM... come on creative team, can't you come up with an original idea?

https://www.facebook.com/toyotauk