Real Racing GTI

This is not a Web Campaign but an iphone app and it's pretty good for what you can do with an iphone. It's free and you can win a car, this probably explain why this has gone to number 1 in the download chart. Good games are the perfect way for people to spend time with your brand and this is one is a classic. Posting replay on youTube is also a great hook for this to go viral. http://www.vw.com/realracinggti/en/us/

Movember

Movember is going from strength to strength, mainly because the concept is fun, easy to do, encourage viral in the offices and everyone is a winner. The campaign has now regular sponsors and this lead to a lot of offline activities (mainly parties!). The addition of prizes and Mo Sista is a good thing, rewarding the audience and acknowledging the support of your partner is a clever idea. The site design is not perfect but it does everything it should and a bit more. Have a browse at "Mo money" this should restore faith in the big companies as most of them are supporting the campaign. http://uk.movember.com/

Trivial Pursuit Experience

I like the fact that you don't need to register and that you can go straigh in, play and leave when you want. The UGC of failed videos is a great idea to add some humor to what could have been a dry experience and will certainly drive the sharing of the banter card. http://www.trivialpursuitexperiment.com/

Belly and Brain

I really hope Aardman is aware of this because it's too close for confort for me,The Characters were thought-up by Hooper Galton and designed and directed by Rebel Rebel.:



Pib and Pog (2003)

Atom.com: Funny Videos | Animation | Aardman Animation

http://www.bellyandbrain.com/

Xbox lips

I so wanted to love this because the Facebook connect is pretty smart and the facial recognition is impressive, but the end result remind me of a poorly animated Director animation. Shame as I am sure there is some great coding behind this site.http://www.xbox.com/en-gb/lipsjukebox

Skinny Cow Oh yes you can

Facebook connect is great but it's stopping really creativity and now more and more apps are simply a mini site embedded inside a fan page. The classic confession mechanic is back in force with this one but the use or Papervison make it better. Idea 2, execution 8. The "Cowculator" is pointless after one use and the "Collectable cow" is a list of external links. http://www.facebook.com/skinnycowuk?v=app_6009294086

Litago

What's not to like in this classic competition of customising an object. The flash editing tools are excellent and the animation cute. Usual sharing suspects are in place too to promote your work. Give it a moo! My un-moderate entry can be found here http://tinyurl.com/yfntbx5, hopefully will be remove soon.http://www.litago.no/kampanjer/kunst/