canon

The new Photo5 competition is ready to go and what I love about this one is not is online element but the off-line one as Canon is actually sending a mysterious box to all participants and this only raise the fun and excitement of the competition and push creativity. The web here is used as a tool for registration, display and voting and that's all it's needed, perfect. A campaign that think outside the screenhttp://www.canon.com.au/photo5/