Domestos: Flush Tracker

Come on don't tell me this is not something that you want to know? Great use of Google map, actually making an interesting day something that people can be interested in. Sadly I don't want to give you my email address.

http://www.flushtracker.com

Ralph Lauren 4D

Web Mapping extravaganza hit the town and the catwalk.


The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.

TV news from the day you were born

Sometime the simple ideas are the best...this is going to be huge...shame youTube or a big brand did not think of it first.

A few dates are missing if you are over 30 years old, still fantastic collection. Now let's have the user upload clips from the past too...

http://www.dailymotion.com/sas/jtn#ago30

Puma Maradonna

A Facebook app that actually uses Facebook functionalities, it's refreshing and really really simple. I am sure with a bit of organisation you can get on the top of the leaderboard easily.

What's interesting is that considering that most people have a lot of friends on Facebook the top people have only 23 players and 2 countries. It does show that really Facebook is for close friends only...

http://apps.facebook.com/pumamaradona/

GeoSweep

An interesting take on Google Map API. The instruction video is actually is actually well made and I like the personalisation element (will my house win). But I think they will go bust in 6 months.

 http://www.geosweep.com/

Find Red

Using QR code, Stickybits, Foursquare and Google maps this campaign pull all the stops in this virtual hide and seek game.

http://www.findred.ca/

Danny Knows Best

Shit site, old idea but the fact that is the Royal Opera House is interesting as they are trying to reach a different audience.

http://www.dannyknowsbest.com/

John Lewis Harmony

I so wanted this to be live, shame...still at least you can select the track you want but it should last longer.
No link to the YouTube channel? crazy... I would have integrated all this...

http://www.johnlewisharmony.com/?/96dd324a

Ballonacy V2

Updated and upgraded the campaign is clearly smother this time, you can even push message to people visiting your site, an app is coming soon and the now trendy "badges" mechanic is in place. The attention to details is impressive.

http://www.playballoonacy.com/

Foster Funny

Forget the upload your face video generation, the joke competition or even the Twitter feed, it's all about Alan Partridge. Will this sell more beer? probably not...weirdly enough only 300 views on YouTube when I checked it out, I do hope they have some offlines activities to push this.

http://www.fostersfunny.co.uk/

Live and Lost

The idea of getting back from a location using only one device is not new but the mix with singers is a nice twist, but we had the "living room" roadshow before.

I am sure there is a team behind just in case, but still it's fun and the fans love it. Good incentive to "Like" the Facebook page.

I still have a trouble with Facebook app campaign and the refresh every time you change section.

http://www.facebook.com/BlackBerryUK?v=app_135113903205559

The Italian Experience

The point is that this is not selling the product but the country. There is only a few normal people in there, most of them are actually good looking, I wonder why? Could this be that most of the videos uploaded have been made by a crew going around and founding good looking people?

The stories are over produce to be honest but I supposed they are trying to sell a dream.

http://www.theitalianexperience.com/

Encourage Omar

I praised any campaign that help awareness of disabilities.

But this is not emotive interaction, this is just a slider action.

http://www.encourageomar.co.uk/

One Frame of Fame

Probably inspired by the crowd sourcing Johnny Cash video. It probably would have been good for a plain background too as the end result might be an epileptic festival. Nevertheless it's a great way to get people sharing and talking about you.

So we have gone from 15 minutes of fame to one frame...crazy world...

http://oneframeoffame.com/