Strange Talk - Climbing Walls

Ikea did something similar when it asked to tag people name to products, this time it's using Youtube embedded links to propose a similar mechanic. The song is actually pretty good but partnership with a detergent is no really helping the street credits, is it?

There is also a competition that broke Facebook terms and conditions as you have to like entries
http://www.facebook.com/Cheer

Dove Men Banners

Take one cool idea (throwing an impossible long pass), add a bit of Google streetview and voila! you get a cool personalized banner that you actually want to interact more than once.

http://www.grupowprojects.com/dovemen/NFL/banner/