Nokia: the amazing calls

I had this idea for a long time and as much as I am gutted someone did it, I think the execution is spot on. Pushing people to like, tweet, bet and talk about the time is a nice way to get involved and push the campaign.

http://www.the-amazing-calls.fr/

Sony Sound Premium

Using Twitter and Facebook as a way to animated this well crafted film. Nice and simple personalisation.

http://www.sony.jp/soundpremium/life/?id=t.dmxzir8j3d