Axe Celebration Christmas

So basically it's the 1st of December and Axe tell their agency: "we got £10k for an Xmas campaign what can you do?". The creative team answer, knowing that they will never beat Lynx, was to Google for the best viral, but not any viral, one that is old enough so the Axe audience that is probably now 16 / 18 would not have seen it at the time and would therefore think Axe is a cool brand.

https://apps.facebook.com/axecelebrations/?lang=en

For anyone else, it's a badly remake of this cult advert and the personalisation is only there to get you to like the brand, shame on you Axe.

KLM Passport

Perfect for an audience that can not be bother with Path, for the digital people out there there are other apps that can do this better. Still a good move as they say: making it the ideal way to pass the time on your flight home.

http://itunes.apple.com/us/app/klm-passport/id485279658

Christmas Spirit Tree

Live stream from Union Station, Easter eggs and social media data miming, what is not to like?

http://christmasspirittree.ca/

Sprawl2

Am sorry Arcade Fire but this is pretentious shit. As much as the front page is a dry run test for the webcam, the response is poor in the actual experience.  Am sure there is a lot of tech behind this and as much as I love the tentative at doing something as cool as http://goo.gl/IFgm9 it sadly fell flat when using that effect in the video. The song is also too long for anyone to care moving their hands or doing the same repetitive gesture with the mouse as the interaction is more miss than hit.

http://www.sprawl2.com/

Dreams of your life

Make sure you have time for this one, it's powerful and emotional. Simplicity is the key here...

Shame you have to register to really get started

http://www.dreamsofyourlife.com/

Sandisk Streetcamera

Google Map + Instagram filter = Awesome

http://www.sandisk-jp.com/explorer/streetcamera/

Wall of Freedom

Simple, engaging, and a good message. Granted the design helps a lot for you to participate even if you don't really know what the campaign is all about. I participated but could not found a way to send a link to my photo to my followers, this is a shame as this would have boost call to action

http://www.useyourfreedom.com/

Signed Finds

How to help people visit a charity store? simply put a signed T-shirt of a cool artist and hide it. It make sense and it's a nice way to bring in a young audience.

https://www.facebook.com/signedfinds?sk=app_222077057836752

Social Life Audit

I am glad to know that Facebook doesn't know a lot about me, sadly this doesn't help me getting the most of this campaign. Worth remembering http://face.com/ API, as I believe this is going to be use often from now on.

https://apps.facebook.com/sociallifeaudit/